Always in love with communicative art, Federico Cardone, driven by passion, began his journey as a videographer doing years of internships, helping professional videographers as summer holidays job.
After getting high school diploma and after many courses and workshops in filmmaking and cinematographic language, he started his own business as videographer, although he immediately understood that his true passion is to tell emotions and love stories.
Today Federico is a wedding videographer, he is actually chosen directly by couples who expect for their most beautiful day a professional able to make their wedding film in an authorial way.
Federico Cardone with the image portrays a space in motion that exceeds the traditional limits of the cinematic filmmaking. With the continuous search for new instruments, compositions and subjects, he gives rise to his own personal way of observing, which projects its gaze into an intense, individual, independent cinema.
The simplicity of the framing, their rhythmic succession, colors choice and details generate a visual calembour full of emotions and awesomeness.
My films focus is not necessarily on beauty adding but rather on capturing the pure essence of subtle and at the same time unique moments of the day. There is beauty, and emotional engagement in this rawness, created by human vulnerabilities, by true love and euphoria of the day. The result is a wedding film understated and honest and refined. To me, it’s really important to remain unobtrusive, capturing the day subtlety without interfering. To be honest, no one likes being filmed, so by using minimal equipment and not being afraid to just take a step back when necessary, people can be much comfortable with me around.